Initial Partners

A venture design studio partnering with founders to build purposeful companies.

We shape companies together.

We partner through the initial months and years of a startups journey. We design new brands and digital products, build them rapidly, and bring them to market.

We embed into founding teams, work for equity, and bring decades of experience to a founding team's vision.

Good help is
hard to fund.

If your startup lacks expertise in key areas, founders often have poor options to choose from:

Most advisory
lacks depth

External strategists rarely spend the time to understand the business deeply enough to make meaningful strategic insights. Good strategy usually needs the nuanced understanding that only comes with deep familiarity.

Most agencies
haven't scaled

Creative studios can design and build quickly, but rarely manage projects into the longer term. Not having to build beyond version one means poor long term technical and design choices.

Money can't buy
good products

Capital can add scale, but often at the expense of finding market-fit. Investors can help you hire teams, but can't buy the expertise to oversee key areas.

We're a different
kind of help.

We take on select projects with committed startup teams to bring products to market.